Hello there, friends!
This week starts a new blog series about branding, and I'm so excited! If you follow along on Instagram, you know that I am rebranding here at Twila and that I'm really excited about it! Over the next few weeks as I rebrand and update my website, I'm going to walk you through my process and reveal bits and pieces of the new brand before the big launch. We'll be talking about other branding items like gifts, things you can do to make your brand pop, and more. I'm also going to be doing some special discounts each week to help. And yes, there's a discount today...just scroll all the way to the bottom. Be sure to check back each week!
First off, I want to make a small quick note. Branding isn't just exclusively for businesses. It can apply to events (weddings, corporate events, birthday parties, etc.), blogs, personal websites, etc. It truly can be for anything that you want to make consistent and create an imprint of. So when I talk about 'branding,' know that I'm not just talking about the brand of a business, but also many other things.
That said, today we're gonna start with Inspiration boards. I've talked before on the blog about how to make an inspiration board, but today I'm going to talk about why it's important.
With tools like Pinterest, and even Instagram, out there, it’s so easy to get overwhelmed. It’s easy to want 100 different things for your brand, or pin hundreds of ideas to your board. And while that’s not necessarily a bad thing, it can definitely make it hard on the designer to hone in on what your actual style is and what you’re looking for.
That's where the Inspiration Board comes in. An Inspiration Board, also known as a mood board, is a great way to hone in on that style by finding a common theme among those hundreds of pins and developing a more specific trend. It's a great way to develop a color palette and find some key words to fit that style.
Now let's talk about what an Inspiration Board can do for different aspects.
Business Inspiration Boards
For businesses, this is a great way to develop the feel of the brand. Do you ever visit a website and just enjoy the vibe it gives off? Maybe it's warm and welcoming, or maybe it's bold and bright. That feel is determined by an Inspiration board. That feel attracts the ideal client because they will relate to the vibes that the business gives off.
Inspiration boards aren't just for the logo aspect but also any secondary logos, graphics and imagery. Those secondary factors can be just as important as the Primary logo because they really drive that brand deeper into a clients mind. It reiterates what the brand is and what it represents.
Blog & Personal Inspiration Boards
While everything I talked about for businesses can also ring true for individuals or blogs, brands for these items are a little more personal. A lot of blogs are run like businesses, and should be treated as such with their branding. They should add things in like social media icons and specific graphics to make their blog branded.
As an individual, this kind of branding could come out in items such as your resume or personal business cards as a way to brand yourself and stand out in the crowd.
No matter what or who you represent, you want to make an impression and you want people to remember you. Sometimes the only thing people remember is a feeling or how you made them feel, and part of that can be from the brand that represents you.
Event Inspiration Boards
An Event Inspiration Board hones in on your Pinterest board and offers ideas as far as invitations, venue ideas, tablescapes, centerpieces, day of details, floral ideas, favors etc. This brings your event together as a brand. It's basically making everything match. For brides who might have trouble visualizing ideas or making decisions, this is a different visual option where designers take all those great Pinterest items that you pinned and narrow it down to ideas that go together to make a styled, cohesive event in your colors.
So are you ready?
Now through Friday at midnight, we're offering 25% off both our Brand Assessment and our Event Inspiration Boards. Our Brand Assessment helps take current brands to the next level with custom tips and tricks on how to update your brand and make your collateral, website, and social media accounts match.
Our Event Inspiration Boards hone in on your Pinterest board and your ideas to make a cohesive styled board complete with ideas and recommendations.
Click below to purchase through our website, and we'll contact you to move forward!
For Brand Assessment, use code BRANDME
For Event Inspiration Board, use code INSPIREME